EDUCATIONAL OPPORTUNITIES

INSPIRATIONAL BREAKFAST Jim Morris “The Rookie” Monday, July 21, 8:15 am to 9:30 am

                    
  The Expo & Convention officially start with a Inspirational Breakfast, open to ALL exhibitors & attendees.
  You won’t want to miss this year special guest speaker ~ “Jim Morris”.

  Jim Morris' Cinderella story is testimony to the power of dreams and their ability to inspire and 
  transform human life.  His story is the subject of the blockbuster film from Walt Disney,
  "The Rookie," starring Dennis Quaid, which won the ESPY for Sports Film of the Year.
 
INCLUDED in the Full Convention Package.
For more information on Jim ~ CLICK HERE

EDUCATIONAL SESSION Monday, July 21, 9:45 am to 10:45 am

Session:     “Capturing the Hearts of Hispanic Consumers at Retail”
Presenter: Eric Sosa, PMG Retail & Entertainment

You've all heard the stats about Hispanics...the important role of children in product selection, preference for one-on-one communication, tendency to shop as group. But how do you turn these insights into engaging, executable programs that go beyond traditional promotional tactics to really deepen your brand's or store's relationship with the Hispanic market?  How can you maximize the in-store shopper experience? When the rubber hits the road, what can you do to ensure the success of your program?  This presentation will answer these questions using a variety of innovative Hispanic reatail marketing program examples.

Eric Sosa is the Director of Retail Services for PMG Retail & Entertainment, a division of PMG, Inc. based in the agency's headquarters in San Antonio, Texas. He has more than 10 years experience in retail, experiential, military and Hispanic marketing, bring together sales and marketing teams to provide innovative and profitable solutions for a wide variety of manufacture and retail clients. Some past clients include Unilever North America, ConAgra Foods, Nestle USA, SeaWorld, Clorox and Cadburry-Schweeps, Wal-Mart, Sam's, H-E-B, Food Lion, Kroger, El Superior, Family Dollar, Walgreens and Pathmark.

He has served as a guest speaker at Hispanic Marketing Conferences throughout the U.S. He is passionate about educating brand marketers and management on the important of understanding retailers in order to develop and execute successful Hispanic marketing programs at retail.

INCLUDED in the Full Convention Package and Expo Pass.

EDUCATIONAL SESSION Tuesday, July 22, 9:45 am to 10:45 am

  Session:   “Customer Service Excellence - Make ‘Em Say “WOW!”
   Presenter: Rob Bell, FOCUS Consulting, LLC

   Rob focuses on Make 'em Say "WOW!" Customer Service to transform and elevate customer service
   throughout organizations. You, your co-workers, and employees will learn to do just that with Rob's
   valuable training. Keep customers happy and coming back for more!

Rob’s warmth and humor shine through in each presentation, allowing participants to gain insight into numerous aspects of corporate communication while giving them the tools to bring that insight into action. Now Rob brings his high power message to companies world-wide. Rob’s presentations are high-energy and feature real-life anecdotes that are as fun as they are meaningful. You will leave Rob’s presentations “fired up” and supplied with the techniques they need to meet and exceed company goals and expectations.

Rob Bell began teaching his customer service and communication techniques early in his tenure as Personnel Development and Education & Training Director for Dick’s Supermarkets, Inc. Drawing on 25+ years of experience in leadership roles, customer service, and training, Rob makes it simple, clear and FUN to improve customer service and gain leadership skills.

Before becoming Dick’s Supermarkets’ go-to-guy for training, as a recovering CPA, Rob worked as the accounting manager for a large trucking company, an auditor, and an adjunct instructor at the University of Wisconsin - Platteville. Rob now tours the country teaching the principles that have helped hundreds of companies and organizations improve their communication strategies.

INCLUDED in the Full Convention Package and Expo Pass
For more information on Rob Bell ~ CLICK HERE